Ecolux, the premier supplier of high-end hotel toiletries in the Maldives, aimed to transition from importing to manufacturing customizable hotel amenities under its brand. The move required a nuanced brand strategy, fresh branding materials, innovative packaging, and a direct-to-customer e-commerce platform, catering to both local and international decision-makers within the hospitality sector aged 25 to 65. packaging, and a direct-to-c hospitality sector aged 25 to 65. packaging, and a direct-to-customer e-commerce platform, catering to both local and internationalustomer e-commerce platform, catering to both local and international decision-makers within the hospitality sector aged 25 to 65.